UX Research course

Course Brief: Comprehensive UX Research Methods & Practices

Course Description:
This course provides a thorough foundation in the principles, methods, and applications of User Experience (UX) Research. Participants will learn how to systematically evaluate digital products, understand user behavior, uncover deep user needs, and validate design decisions. The curriculum covers a wide range of techniques—from foundational usability inspections and user testing to advanced synthesis methods like persona development and the Jobs-to-be-Done framework. Emphasizing a user-centered design philosophy, this course equips students with the practical skills to build accessible, intuitive, and successful products that resonate with users and meet business goals.

Target Audience:

• Aspiring and junior UX Researchers and Designers

• Product Managers and Business Analysts

• UI Developers and Software Engineers seeking user-centric skills

• Marketing Professionals and Project Managers

• Anyone involved in the product development lifecycle who wants to make data-driven design decisions

Learning Objectives:
Upon completion, participants will be able to:

1. Select and apply the appropriate usability evaluation method (e.g., Heuristic Evaluation, Usability Testing) for a given project stage and goal.

2. Measure and analyze key usability metrics like learnability, efficiency, and satisfaction.

3. Plan and conduct qualitative and quantitative user research, including interviews, surveys, and contextual inquiry.

4. Synthesize research data into actionable artifacts like personas, empathy maps, and job stories.

5. Design and validate effective Information Architecture (IA) using card sorting and tree testing.

6. Apply principles of accessibility and inclusivity to ensure products are usable by the broadest possible audience.

7. Validate and compare design choices using methods like A/B testing and prototype usability testing.